The psychological tricks TfL uses to make London’s tube feel faster

The psychological tricks TfL uses to make London’s tube feel faster.

londonunderground - The psychological tricks TfL uses to make London's tube feel faster

Commuters are difficult animals to herd – a fact learned the hard way by Transport for London (TfL), which runs the Underground network as well as buses, trams and boats in the British capital.

In 2016, in an effort to battle station congestion, the staff at Holborn station in central London ran an experiment. Rather than follow the long-entrenched rule that tells Underground passengers to stand on the right side of the escalator, leaving the left for those in a rush to walk up or down, they asked commuters to stand on both sides.

If there’s one thing we’ve learned, it’s that British commuters would rather queue than break the rules

Source: The psychological tricks TfL uses to make London’s tube feel faster | WIRED UK

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